(RAD) South Korea’s leaders derived much greater benefit from hosting the Olympics than the Russian leadership did. The Olympics are important because they shine an international media spotlight on the host country for years of build up and three weeks of sporting competition. Ultimately, no matter how hard the PR efforts to deflect it, this spotlight reveals the real nature of the society it puts under the magnifying glass.
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Also in this issue: “Between a Rock and a Hard Place: Russian Sports Ambassadors as Agents of Soft Power in the Age of the “Information War”” by Vitaly Kazakov.
