Soft Power

(CAP) Central Asia often evokes images of imperial power rivalry dating back to the 19th century. Yet as the region’s international politics becomes more complex in the age of globalization,…

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Russia’s Niche Soft Power: Sources, Targets and Channels of Influence

April 8, 2021
Marlene Laruelle

(Ifri) This paper argues that Russia’s soft power should be understood as a niche soft power, microtargeting some specific audiences based on four particularisms: Russia’s history and culture; its Soviet legacy;…

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Five Faces of Russia’s Soft Power: Far Left, Far Right, Orthodox Christian, Russophone, and Ethnoreligious Networks

November 11, 2019
Şener Aktürk

(PONARS Eurasia Policy Memo) Does Russia exercise true “soft power”—the power of attraction—in any significant measure? Scholars like Joseph Nye, who first conceptualized the notion of soft power, argue that the…

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Russia’s Niche Soft Power: Sources, Targets and Channels of Influence

Five Faces of Russia’s Soft Power: Far Left, Far Right, Orthodox Christian, Russophone, and Ethnoreligious Networks